Google Analytics allows you to analyze your website traffic management by providing you with a comprehensive picture of your website statistics. Through Google Analytics, you can easily comprehend the activities of visitors. If you are an absolute beginner, then these few basic steps will guide you through.
Installation
Make sure to have a Google account before installing Google analytics. Your Google account will allow you to give access to other users too without granting them control over it entirely. It is important to note that the Google account must only be owned by you solely and not your assistant, web developer, SEO person, etc. In the case of project dismissal, you might have to start from square one.
Account & Property Setup
Once you sign in with your Google account, you will find 3 steps ready to be taken to begin the installation process. The first step will require you to sign up through the Sign-Up button which will enable you to mention all the necessary information regarding your website. The organization of your account will be carried out in a hierarchal structure. Under a single Google account, you can create about 100 Google Analytics accounts and subsequently under one Google Analytics account you can avail up to 50 website properties, each site comprising of a maximum 25 views.
Let’s suppose you currently opt for one website and just need one view. Once you are done with filling the form, you will find a data-sharing section in which you can decide where the Google Analytics data can be shared.
Tracking Code Configuration
The key to ‘Go Tracking ID’ will lead you to the terms and conditions offered by Google Analytics. After agreeing to the conditions, Google Analytics will provide you with the code which must be installed on every page of your website. Depending on the type of website, the method for adding the tracking code will be different. For example, in the case of HTML built website, the tracking code will be added before the tag of on every single page. Various platforms require various procedures for the tracking code to work.
Goals Setup
Google Analytics allows you to set your goals through the Admin link at the top of your Google Analytics account. At the bottom left, you will be able to find the link to Goals. The main purpose of Goals is to let Google Analytics add to their knowledge some essential details when an event occurs on your website.
In Goals settings, click on the Custom option if other options seem inapplicable to your preference and then the next button. Fill the required information and add your thank you page URL after (your website name).com and finally change your drop-down to “Begins with”.
Site Search
In order to learn the search routine of your viewers, enable the site settings in the View settings of your Admin menu.
Google Analytics Data
The Google Analytics Data provides an ample report of your viewer’s traffic through which you can easily attain the data of your website. The unique Report features help you to make day to day comparison or have a pictorial structure of your data. Do not hesitate to explore this section by yourself to learn about location reports, metric reports, graphic reports, etc.
