Search Engine Optimization, in short SEO is the single most important and effective marketing technique used for improving the online traffic.
It is pretty essential to improve a site’s rankings on Google, which in turn will enhance the site’s visibility. It is therefore a very challenging and most needed strategy used by most of the large brands to appear on the front pages of search engine in the competitive industry. Companies seeking the aid of good quality SEO are known to secure consistent and high rankings on search engines. This is giving them a competitive advantage and a higher edge over its competitors. However, several companies are falling into the pitfalls by choosing cheap SEO packages that offer quick win solutions that can do more harm than good for a company.
Understanding and distinguishing the good SEO services from the cheap ones available in the industry is the key to enjoy success in the digital age. Numerous quick win SEO packages available in the market may give an individual with instant success that do not last long. Therefore, it is pretty essential for an individual to demarcate the hairline difference between the good and the cheap SEO services.
Reasons behind avoiding cheap SEO Packages
Here is something cheap SEO packages cannot provide. They include:
Practical difficulty in understanding the basics
SEO services offered by better resources will remain reliable and can meet the requirements to make the site appear better on search engines. They can develop better and engaging content, which is genuine and will have a greater link building ability. However, by choosing cheap SEO packages, it becomes practically impossible to meet the basic requirements of SEO. The significant percent of an SEO depends on the quality of the content and the backlinks built towards a website. Companies offering cheap SEO packages lose credibility as they lack capital in creating high quality content or produce reliable and secure backlinks from reputed resources.
The balance between price and value are directly related. This gets disturbed as the long form of content lacks information and structure along with its ability to build links.
Standards are low
If the link building standards are poor, then it won’t do any good for the website. For instance consider the nature of link building. Initially when it was started, the whole process revolved around the quality and quantity of link building. But today several cheap SEO services popped up and their motto changed from attaining quality links to quantity links. For instance if a SEO company is offering a high quantity of links and is trying to make you believe that it is the way for a better SEO, then believe me, it is definitely a cheap SEO practice and the company is trying to offer you with substandard links.
Understand the blog before applying SEO
One size does not fit everyone. Similarly one kind of SEO practise will not go great with all the blogs. Every blog is different and unique and so they need a different set of SEO strategies to ensure success. However, choosing the right strategy is again based on factors such as budget, kind of industry, levels of competitiveness, and the current SEO status.
One should also make an attempt to understand the demand for the products or services from the blog and then must have parameters to measure the performance. This happens in responsive and good SEO practices. But in cheap SEO practices, a totally different picture pops up. They think about providing the same kind of solution to all the blogs, which can fetch them no good.
Long term strategy? What does it mean?
Patience is a virtue and in case of SEO, it is pretty true. This can be understood by checking out the success stories of SEO that go along with the long term strategies. However, cheap SEO providers will not be in a position to plan, execute or deliver any long term strategies.
Accountability? absolutely NO
Undertaking accountability towards one own work is pretty essential to ensure success. However, cheap SEO service providers cannot take accountability towards it.