The initial step to earning good revenue is having and following a well-planned marketing strategy. Direct Marketing Association, a trade organization for marketers observed that email marketing has a high percentage of return on investment (ROI) for many small businesses.
Along with this, it is cost-effective, easy to use and permits you to get in contact with your potential customer directly. Email marketing plays a vital role in promoting businesses, be it a small business or large scale.
Therefore, one must wisely choose the email marketing strategies and services for their company.
In this article, we have mentioned five of the best email marketing services that we think can benefit your businesses immensely.
1- Constant Contact
If you are a beginner looking for an email marketing service, then Constant Contact is a great pick. It is a user-friendly portal that allows its users to organize and handle the emails, contacts, templates, and so much more.
Each freemium account has track and reporting feature, social media sharing tools, image library, and Facebook ads as well as e-commerce integration. Their premium plus versions offer a variety of additional features such as email automation, polls and surveys, online donation and an option to send targeted emails to their potential clients to increase the leads.
Plus point: They have a 24/7 customer service available for any clients’ query or urgency and a variety of helpful resources on their site.
Performance Score: 4/5
AWeber is one of the oldest email marketing services available. However, it is super simple and reliable available at a cheap price for entrepreneurs to customize and send appealing emails to their clients. This service claims to do 90% of your work and let you do the 10% to add your touch.
This service basically has an inbuilt HTML template library, design assistant, automated campaign features and email tracking with a detailed report on the insights. They offer customer support through many mediums such as live chats, phone, email, webinars, and a library of explained in detail tutorials f or users’ benefit.
Performance Score: 3/5
Suppose you run an e-commerce site or are a blogger or digital marketer. In that case, Drip is a good email marketing platform option for you because it is powerful and integrated with WooCommerce as well as WordPress. It offers better automation tool, email segments, testing features and a visual workflow builder.
Moreover, Drip is utilized to promote many other businesses because of its exceptional quality of sending plenty of emails to different customers through their e-commerce marketing automation technique. Even though it is not the cheapest service, it is worth every penny since you get maximum marketing reach through this platform.
Performance Score: 5/5
4 – GetResponse
Individuals with small or medium-sized businesses and startups can benefit significantly with this powerful, simplified and easy to use platform. GetResponse comes along with several features, integrations and detailed reports; however, it lacks development in its automation process.
The drag and drop feature can assist you in designing campaigns and sending emails to a specific group, helping you boost your revenue one way or another. Other marketing plans such as the creation of landing pages and optimization, conversion funnels and marketing automation are also possible with this platform.
Performance Score: 2.5/5
If you are a professional blogger or a content creator, then ConvertKit is a robust but straightforward email marketing service made just for you. With this platform, your viewers can sign up forms to access content upgrades and incentives. Furthermore, the auto-responder feature one can write drip emails and send them to their emailing services easily.
ConvertKit offers segmentation of subscribers, which can help the user send personalized emails to each viewer; this method is known as targeted marketing. This method enables you to generate more audience and gain more profit.
The customer support team is always available via emails and have a thorough knowledge and good grasp over their offering.
Performance Score: 4/5